Main Trax
MainTrax is an innovative advertising tracking tool for direct response marketing. With MainTrax, you can precisely monitor your direct marketing campaign responses right from your own desktop—with customized reports to meet your needs. Use MainTrax’s daily data and graphical reports to:
- Separate business-as-usual calls from sales calls
- Measure the effectiveness of each marketing tactic
- Test offers, targeted segments, mail formats and more
- Refine your mail list
- Monitor your call center’s efficiency
- Capture “lost call” phone data
- Increase your responses
- Determine your true marketing ROI per tactic and more
TCW Comments: A combination of quality creative services and the means to track various tactics makes the MainTrax team a great solution for gauging response rates and driving results in the most cost-efficient manner possible!